Online Marketing

What is Online Marketing?

Online Marketing is application of Internet and related technologies to achieve the organization's marketing objectives.

Internet Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a service or product, supply information to potential clients and to reach different geographical areas and specific niche markets.

CLIENT centered marketing is the key for success of any company. Focusing on client needs and wants will assist an organisation to please actually to thrill its clients more effectively and effectively. Since getting a new consumer is costly than keeping the existing customer, Building close relationships and keeping existing customers is very important.
Web marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is extremely essential.

Web Marketing Tools

Online Search Engine Marketing

Because 85% of Internet internet users use search engines to discover new sites, search Engine marketing is crucial. Research reports reveal that the majority of online purchases originate from online search engine. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

Email Marketing

E-mail is the most popular online activity. According to the research study findings 96% online users utilize E-mail. Email marketing can be utilized to drive sales, supply customer support and to develop close relationships with the clients. Email marketing is an expense reliable Internet Marketing tool and the outcomes can be easily measured. We can expect a higher response Internet Marketing rate around 10-- 15% from an in-house E-mail list. , if we are to lease an E-mail list from an outdoors source the response rates will be around 1 %.
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Affiliate Marketing

This is called the revenue sharing business model. Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Since you pay only for performance, affiliate marketing is risk free and cost effective advertising. Affiliate marketing enables companies to reach niche markets in a more cost effective manner.

Banner Advertising

Banner marketing was very much popular and click through rates were around 25% when its introduce for the very first time in 1994. At present we can't anticipate a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not satisfying banner marketing still thinks about as an efficient branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium could be used to get the word out about your organisation amongst the target market. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about brand-new sites. Hotmail is among the first examples of Viral Marketing.

Publicity

Publicity is about creating awareness, constructing trust and trustworthiness. Online news release distribution plays the main role in this.

Browse Engine marketing is crucial due to the fact that 85% of Internet web surfers utilize search engines to discover new websites. Email marketing can be utilized to drive sales, supply consumer service and to develop close relationships with the clients. E-mail marketing is an expense reliable Internet Marketing tool and the outcomes can be easily measured. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of information about brand-new sites.